"How does personal selling help a business? What is meant by personal selling and give its importance? Why is personal selling important to the success of a business? Personal selling is where businesses use people to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge. They aim to inform and encourage the customer to buy, or at least trial the product, right? What are the nature of personal selling? Personal selling involves selling through a person to person communications process. Salespeople match the benefits of their offering to the specific needs of their customers developing long-term relationship, right? Isn’t personal selling an integral factor in boosting sales? Won’t it help you maintain a cordial relationship with your customers? Don’t you want to learn more about how personal sales help you in meeting your sales targets? Let’s learn more about the effects of personal selling with the help of the presentation, shall we?"

Sruthy Santhosh

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