Effective business communication is a sharing process involving two or more parties sending a message that is easily understood by each person. Effective communication can significantly contribute to a company’s success. Strong communication, particularly from managers, enables them to better instruct and inform their employees on particular tasks, goals and general performance expectations. This, in turn, minimises the risk of mistakes being made and reduces the likelihood of confusion amongst employees. In the modern corporate world today, effective communication is vital in any type of businesses, because it builds a close interaction among each of the members from all the departments in an organisation. It also can determine whether a business success or a business failure of the organisation will be. Communication makes a big impact on business efficiency. Effective communication means: customers enjoy a good relationship with the business, eg complaints are dealt with quickly and effectively. Staff understand their roles and responsibilities, eg tasks and deadlines are understood and met.

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