E-commerce has changed the way people shop and consume products and services. More and more people are turning to their computers and smart devices to order goods, which can easily be delivered to their homes. E-commerce or electronic commerce is the buying and selling of goods and services or the transmitting of funds or data over an electronic network. E-commerce operates in four major market segments, these are business to business, business to consumer, consumer to consumer and consumer to business. It can be conducted over computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is available through ecommerce transactions, including books, music, plane tickets, and financial services such as stock investing and online banking. It is part of the greater industry that is known as electronic business which involves all of the processes required to run a company online. E-commerce has helped businesses to establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services.

Saranya R Kurup

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