What is the most challenging part of a business? Yes, you've guessed it right. It's the marketing! Many people use digital marketing and social media marketing interchangeably. But, both are not one and the same. Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter etc. In both cases, the aim is to engage with the target audience and followers, seeking influencers, posting engaging and unique content, arranging contests and giveaways and adopting a number of ways to grab the attention of the customers. Please find the detailed presentation for more resources.

Dency Varghese

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