Customer service is used to set the direction for the business. In any organization, customers should be the first priority. Excellent customer service promotes customer satisfaction, employee motivation and gives the business a competitive edge among other businesses. Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers with the goal of improving business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. Customer service is one of the best ways to differentiate your company from others in the marketplace. Consumers desire a flawless experience where their questions are answered, their needs are met, and their opinions are heard. If companies don’t deliver, they risk losing their customers to competitors.

Gokul JL

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