We all are customers. We buy something on a daily basis. It may be a cup of tea or a pen. When we make the choice to buy something our awareness or impression about the company or product influences the decision to buy or not to buy. This can be called customer perception. These days social media impacts the customers's decision and behaviours. The offers and advertisements in different forms are shared on social media. A survey says that possibility of making a purchase is 4 times higher if a customer is influenced by social media. Exposure, attention and sensation are considered to be the elements of customer perception. These elements are highly influenced by social media. Please read the connected presentation for details.

Abhijith S

354 resources

0

0

1

Like