How well do you think Customers perceive the idea of Email Marketing? Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. E-mail marketing offers great opportunities for businesses. The topic of advertising via e-mails is of major interest. It addresses consumers with individualized advertising messages via e-mails. Advertising messages have the largest impact on attitude toward advertising via e-mails. E-mail is both cost-effective and time-efficient. Across all industries, companies are delivering on the promise of personalized emails by communicating timely and sharing relevant information that satisfies their audiences. Consumers still love email, and it is by far their favorite way to receive communication from brands. Discounts are one of the top reasons for consumers to subscribe to a newsletter and engage with a brand.

Rohit Senan C

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