Why is Customer Happiness important in Business Management? Customer happiness or Customer delight is the level of loyalty and satisfaction that your customers experience after engaging with your product or team. It's the feeling that comes from your customers having their needs met regularly, at the right time, in the right way. Customer Delight, the final stage in the inbound methodology, is defined as surprising a customer by exceeding his/her expectations and thus creating a positive emotional reaction. Satisfied customers use your product, but delighted customers are loyal and actively promote your brand through word-of-mouth. Customer happiness helps you measure loyalty, reduce churn and increase revenue. Customer satisfaction helps you retain current customers, attract new ones and conquer the competition. Businesses that concentrate on customer happiness and make it part of their strategy succeed more often. Satisfaction has many levels whereas delight is the pinnacle of satisfaction. While satisfaction is about meeting customer expectations, delight involves surpassing it and taking the entire experience to an emotional plane. A delighted customer is less likely to go to a competitor as against a satisfied customer.

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