Why are cosmetics important? Beyond physical health, cosmetics can help to improve our mood, enhance our appearance and boost our self-esteem. They can also help to exhibit personal style and, as such, are an important means of social expression. People use cosmetics to keep clean and enhance their beauty. These products range from lipstick and nail polish to deodorant, perfume, hairspray, shampoo, shower gel, tattoos, hair adhesives, hair removal products, hair dyes, most soaps, some tooth whiteners, and some cleansing wipes. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics can also be designed to add fragrance to the body. The results showed that “consumer satisfaction is greatest when the cosmetics brand helps to strengthen positive emotions through the perception of ‘caring for oneself’ and removing feelings of worry and guilt about not taking care of one’s appearance”.

Karthika LJ

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