Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumer awareness is important so that buyer can take the right decision and make the right choice. In the current trend of Marketing, the consumer is a lifeblood of all its functioning. The market gets shrewd and sometimes the consumer has to suffer the brunt of it. Therefore, consumer protection is an act of providing consumers with complete information about the goods, services and their rights. Consumer awareness is very important as they invest their time and money in marketing activities and they have a right to transparent information. Misleading advertisement, unsafe products, overcharging and unweighing and other malpractices are performed by unscrupulous businessmen. Consumer awareness is an act of saving consumers from such delinquencies.

Prachi Garg

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