What do you mean by consumer behaviour? What is the importance of consumer? What is the importance of consumer behaviour in business? Consumers are the main source of demand for all the goods. The producers of industrial goods or the producers of agricultural products are all producing the various items according to the demand in the market. Who benefits from the study of consumer behaviour? Studying consumer behaviour helps companies to understand how the decision to buy was made and how they hunted for the product. These information help companies and business managers to know the reasons behind the purchase or rejection of a product or service by the customer. Don’t you think that consumer behaviour is integral for the existence of product or service in a market? Shouldn’t we learn more about this concept to benefit our business? So, let’s get to know more about the buying behaviour, with the help of a presentation, shall we?

Ananthu Sibi

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