What is your concept of communication? Communication involves transmission of verbal and non-verbal messages. It consists of a sender, a receiver and channel of communication. Communication requires full understanding of behaviours associated with the sender and receiver and the possible barriers that are likely to exist. Communication involves the most important element that is the understanding of the meaning. In the communication process, the sender is responsible for encoding an intended meaning into the message and sending it through the channel to the receiver, who then decodes the message into a perceived meaning. The five concepts of effective communication that are most important within the organization are; active listening, communication is irreversible, organizational culture, conflict resolution, and the three principles of ethical organizational communication.

Arsha BS

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