Color can be used to convey action, alter emotion, and even influence physiological responses. Higher blood pressure, increased metabolism, and eyestrain have all been linked to certain hues. So, how does color function? What role does color have in mood and behaviour? The study of colors as a determinant of human behaviour is known as color psychology. Color has an effect on sensations that aren't immediately apparent, such as the flavour of food. Colors contain properties that might cause individuals to feel certain emotions.

Arjun Julian

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