What is the importance of colour combination? A colour scheme is one of the first elements to communicate the message behind the design on both visual and psychological levels. In fact, the colour scheme is one of the most important elements; this is because, when used correctly, colour can reflect the niche and even the overall business marketing strategy. Colour combinations—if you are using more than one colour you need to be aware of how colour combinations affect the overall meaning. They can enhance each other, make each other pop, blend together or fight with each other. Whatever the design, picking the right colour is a priority. The colour that you use is as important as the image or font. It is the colour that grabs the attention as colours have different individual associations. This means that a colour is a vital tool that can influence the mood of your potential customers.

Payal Jain

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