Marketing plays a critical role in the overall success of any organization. Different organizations deploy different marketing strategies to generate potential customers. Marketing strategy of a business is referred to an overall game plan for reaching prospective consumers and turning them into customers of their product or services. Co- branding is a marketing strategy that utilizes multiple brand name on a good or service as part of strategic alliance. Co-branding is also known as brand- partnership. It encompasses numerous varied types of branding collaborations, typically involving branding of at least two companies. One of the examples of co-branding is the partnership between BMW and Louis. They share particular customer base with the same desire for luxury and demand for superior products. Co-branding assists businesses to build or enhance their brand by partnering with another respected business entity. When two brands come together, it establishes credibility because each company is able to highlight and reflect each other's assets and thus strengthen their position in a particular market. The presentation will help you to have a better understanding on the topic.

Abhijith S

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