“Entrepreneurship isn’t just a label- it’s a lifestyle”- Richard Branson. In simple words, entrepreneurship is the willingness to start a new business. It refers to the concept of developing and managing a business venture in order to gain profit by taking several risks in the corporate world. Entrepreneurship is important, as it has the ability to improve standards of living and create wealth, not only for the entrepreneurs but also for related businesses and even economy as such. Entrepreneurs also help drive change with innovation, where new and improved products enable new markets to be developed. An entrepreneur’s ability to take risk is an essential part of entrepreneurship. He should be highly innovative and be able to flood the business with his innovative ideas, to take the business to heights. The main importance of entrepreneurship is the creation of job opportunities, innovation, and the improvement of the economy. The presentation gives better insight on the characteristics and significance of entrepreneurship.

Prachi Garg

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