Business Communication is the communication that comes from a company, NGO, organization or institution and directed to their various public-goal. These may be internal-employees, shareholders, etc. or external (customers, media, governments, business associations, universities, general public, etc.) Business Communications, therefore, serves as a link between an organization and its publics. In other words, “any communication which is used for the purpose of business promotions is known as Business Communication.” Organizations can communicate to target public through public relations and advertising, through newsletters, videos, crisis management with the media, special event planning, creating product value and communication shareholders, customers and investors. The business communication is all about managing perceptions, effective and timely broadcasting of information, a positive corporate image and a positive relationship with all business stakeholders, organization, institution, NGO-organization not the relevant government, or government agency, they all need to have good image and reputation. Today, due to the easy access to information and increased competition, reputation management has even become more important. Therefore, the business or corporate communication is a most important now a days. Traditionally, business communication with clients in restaurant or dinner has passed by.

Shikha Bharti

48 resources

0

7

0

Like