Communication in business is important to convey clear, strong messages about strategy, customer service and branding. A business building a brand reflects a consistent message tailored to its audience. Internal communication builds a relation among employees and managers and encourages teamwork and collaboration. Business communication is the process of sharing information between people within and outside a company. Effective communication is how employees and management interact to reach organisational goals. Its purpose is to improve organisational practices and reduce errors. But universally, business communication should be polite and respectful. Identifying and using a carefully cultivated tone is important in establishing your business’ personality. Before drafting, it can be helpful to thoroughly consider (and perhaps even write out) who your audience is and what they expect from you.

Prachi Garg

178 resources

1

1

0

Like