Logo
Search
Search
View menu

Brand Management

Presentations | English

What do they mean by this topic? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company's overall vision. It is a broad term used to describe marketing strategies to maintain, improve and bring awareness to the wider value and reputation of a brand and its products over time. A strong brand management strategy helps to build and nurture closer relationships with its audience. It is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colours, and lettering format.

Picture of the product
Lumens

26.00

Lumens

PPTX (104 Slides)

Brand Management

Presentations | English