Customer Relationship Management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. Its ultimate goal is to improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. In other words, it refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers. It helps businesses keep customer contact details up to date, track every customer interaction, and manage customer accounts. It is designed to help businesses improve customer relationships and also Customer Lifetime Value (CLV). By intelligently storing and managing your customers' data, a CRM system increases lead volume, helping your marketing team find new customers faster. It supports your sales teams in closing more deals faster. It also enhances customer service. The presentation gives a detailed understanding on the benefits and limitations of CRM.

Abhijith S

354 resources

0

0

0

Like