The pandemic has made all our shopping digital isn’t it? The product has become just a click away from us. And all this has been possible due to the merge to digital devices with marketing strategies and internet being the key component which has made this Digital Marketing a big success. Surveys has found that more than 40% of the consumers start their inquiries using search engines to find out more of about the products and many look intbrand websites and search inside the mobile applications. And with the onslaught of Covid pandemic and the consequent reduction in the physical visits to stores, there has been a boom in the sector. The popularity of e-banking facilities further add to the ease of doing online purchases. The advantages of digital markets are a lot more. It allows us to choose from markets all over the world and our purchases and payments can also be tracked. Thus the transactions are open and fair. Thus Digital Marketing makes a business platform with many opportunities. This presentation will equip you with more information.

Payal Jain

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