The AIDA Model (Attention, Interest, Desire, and Action) is an advertising effect model that identifies the stages that a person goes through when purchasing a product or service. Digital marketing, sales strategies, and public relations campaigns frequently employ the AIDA model. Attention: The first step in marketing or advertising is to think about how to get people's attention. Interest: Once a consumer is aware of the existence of a product or service, the company must work to pique the potential customer's interest. Desire: Once a customer has expressed interest in a product or service, the goal is to make them want it, shifting their mindset from "I like it" to "I want it." And finally Action.

Darwin Issac

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