Advertising media refers to the many media channels via which advertising is carried out. Promotional content is displayed in many formats such as text, audio, photos, and videos on television, radio, the online, outdoor advertising, and other types of advertising media. Advertising medium is incredibly significant in business and marketing. Customers can choose from a wide range of products and services provided by various businesses. Every customer, on the other hand, cannot be aware of every brand or product. This is why companies advertise and use advertising mediums to reach out to customers and increase their market share. Companies can choose the type of media they want to employ and run an advertising campaign depending on a variety of factors, including customer demographics, advertising budgets, company aims, and advertising objectives. They are used to manage the five components of production: labour, capital, entrepreneurs, physical resources, and information resources. In layman's words, these production aspects include a company's workers and money, as well as access to entrepreneurs, or those who want to operate firms or establish their own. The physical materials and resources required to run a business, as well as the data and skills that businesses rely on to succeed, are all included in production. In different economic systems, the use of these traits is perceived differently.

Ananthu Sibi

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