"“Stopping advertising to save money is like stopping your watch to save time” – Henry Ford. Advertising plays a crucial role in placing the products or services of an organization in the minds of the customers. It is a means of communication with the potential users of a product or services. It is defined as a marketing tool that employs an openly sponsored, non- personal message to promote or sell a product, service or idea. They are messages to the customers and are paid by the producers of the product or service. It is intended to inform or influence the people who receive them. It has three primary objectives. They are to inform, persuade and to remind the potential customers of the product or service available in the market. There are different types or advertising which include display advertising, video advertising, mobile advertising and native advertising that are intended to influence different types of customers. In simple terms, advertising is the exercise of promoting an organization’s product or services through paid channels. The presentation gives better understanding on Advertising. "

Karthika LJ

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