Advertising is always present, though people may not be aware of it. Advertising is a means of communication or a marketing tactic involving paying for space to promote a product, service or cause. They are messages paid for by those who send them and are intended to inform or influence people who receive them. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy. Advertising is a lot older than most other marketing activities like email marketing and Search Engine Marketing. Since the internet has become the norm, advertising has been divided into two fields: traditional advertising and digital advertising. Advertising is important in marketing because creating product advertisements is an important first step in a product lifecycle. It acts as an introduction to a product and can be a great way to get your brand name out into the world. In a free-market economy effective advertising is essential to a company’s survival.

Saranya R Kurup

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