Advertisement viewability is a relatively new concept in digital advertising. It is the concept of how visible ads on a website or mobile app are to users. For an ad to be considered “viewed” at least 50% of the banner or creative must display on screen for more than one second, as defined by the Internet Advertising Bureau’s (IAB) standard for what consists a viewable impression. There are numerous factors that affect viewability and that should be considered while trying to boost the number of views that your ads get. The position of an ad on a page is one of the major factors that affect ad viewability. According to Google study, ads that are placed above-the-fold on a web page have much higher ad viewability than those placed below the fold. The presentation gives better understanding on the topic.

Gayatri Vivek

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