Have you noticed that when an audience sees commercials they often become bored and stop paying attention? That is known as advertisement fatigue. Let's take a look at an example of ad fatigue to see what it is. Consider how many times you've switched channels because you'd already watched the same commercial ten times that night. Consider times when you've grown so tired of hearing particular advertising that you've turned off the radio entirely. Both of these are examples of ad weariness, which occurs when users become too habituated to a particular form of advertisement, lowering its efficacy. We must display fresh, high-quality, and targeted adverts regularly as marketers to guarantee that your content continues to inspire rather than frustrate your audience. As a result, your efforts become less effective, users are unable to go through the sales funnel, and your company's bottom line suffers. Finally, the goal of advertising is to convert new viewers into customers, which you won't be able to do if you're delivering your ads to the same people over and over again, or if your ads are of poor quality. Fortunately, if you catch ad weariness early enough, you may stop it in its tracks by creating new campaigns. It might be as basic as changing the image you use in your Facebook advertising or utilizing Google's ad tools to change text based on your target audience. The reason why your ad is not gaining much attention may be because it is creating ad fatigue to the audience can be due to reasons like your ad is less attractive, low engaging, and not so impressive. This can be overcome by simple but important methods such as keeping an engagement between you and your audience. For that, it is necessary to attract the audience by simply changing the background color of your display ad, customizing it according to the need and attention level of the target audience, giving a break in displaying your ads from time to time, monitoring and tracking your ads, finding the most searched keywords, rewriting ad content and goal tracking. Have a look at the below given presentation.

Shikha Bharti

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